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What to Expect in This Episode

Episode 69 of Utah in the Weeds features Chase Hudson, the founder and president of Hemplucid, a local company that specializes in CBD extracts. Chase told Chris and Tim about his background in firefighting and the emergency medical call that inspired him to find a new way to help medical patients. [02:17]

Chase and a few others founded Hemplucid about six years ago, and he says the business has exploded in the time since. [06:23]

Chase talked about some of the challenges Hemplucid and other cannabis companies are facing, including banking issues and the legality of Delta-8 tetrahydrocannabinol in some states. [08:11]

He told us about the genetics of the cannabis plants Hemplucid uses, and the ways large pharmaceutical companies are getting ready to join the medical cannabis industry. [14:33]

Chase talked about his personal relationship with cannabis, the ways he’s witnessed cannabis helping people, and a new line of Hemplucid products due out by the end of the year. [23:50]

Chase also told us about his experiences with shamanism, Ayahuasca, and ketamine. [33:55]

We wrapped up this podcast with a quick discussion about Hemplucid’s products, the ways CBD treatments can augment other cannabis-based medicine, and the ever-changing landscape of the Medical Cannabis industry. [45:18]

Resources in This Episode

Podcast Transcript

Chris Holifield:

All right. Let’s welcome everybody out to episode 69 of Utah in the Weeds. I’m Chris Holifield.

 

Tim Pickett:

69, Chris. Tim Pickett with utahmarijuana.org, and I’m excited. This was a fascinating interview. I remember sitting here talking to Chase. Chase Hudson is the person we’re talking to today, and just the level of insight into your own personal experience with cannabis and other medications that are like this that are strong, man, I think people are really going to get a kick out of this one. Plus, they’re going to learn something. This is an introspective episode.

 

Chris Holifield:

Yeah, learn about Hemplucid, learn about his journey of getting to creating this business. It’s a fascinating story of how he got here.

 

Tim Pickett:

He’s been involved all the way through when CBD oil was really expensive and everybody was making money until the market crashed and CBD and then how to recover from that. Plus Delta-8, Delta-9, we talk about. His experience is broad and he’s been in this thing a long time.

 

Chris Holifield:

It’s a good story, though. You’ll learn a lot about the plant in this conversation.

 

Tim Pickett:

Yeah, absolutely.

 

Chris Holifield:

utahmarijuana.org/podcast. That’s where you can go listen to all the podcast episodes. They’re up online. You can listen to them right there. Share them with your family and friends.

 

Tim Pickett:

Yeah, and subscribe in any podcast app that you use. Be sure to subscribe to our newsletter at utahmarijuana.org at the bottom, and then you’ll stay up-to-date on everything that’s happening in the Utah cannabis space, medical marijuana space. Stay up-to-date with all the podcast episodes.

 

Chris Holifield:

Sounds good.

 

Tim Pickett:

There you go.

 

Chris Holifield:

Let’s get into that conversation with Chase Hudson, the CEO of Hemplucid. This is a good one, you guys. Enjoy. Now you’re the CEO of Hemplucid, or what is your title with Hemplucid?

 

Chase Hudson:

Yep, CEO and founder.

 

Chris Holifield:

CEO and founder. Okay. You’re the-

 

Tim Pickett:

Nice.

 

Chris Holifield:

You’re the-

 

Tim Pickett:

You’re the man.

 

Chris Holifield:

You’re the big dog.

 

Tim Pickett:

How’d that start?

 

Chase Hudson:

Oh, man, started, well, let’s see. I don’t know how far back I want to go. I’ll just start with the initial, but I started it with three of my other really good friends, Talyn, Nate and Saryn. I’d just got out of the fire industry, so that’s my background.

 

Chris Holifield:

Like a fireman?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Chris Holifield:

Like a firefighter?

 

Chase Hudson:

Yep.

 

Chris Holifield:

Okay.

 

Chase Hudson:

I did that for about eight years. I graduated with my bachelor’s in emergency management, fire science, so did that for eight years and then, well really, I had a call that just fractured my mind as far as, “I have a bigger purpose.” The amount of suffering that was going on in the world and what I was seeing was, it’s just like, “No.” I realized I was a spoke in the wheel and I wasn’t actually-

 

Chris Holifield:

This was like a fire call-

 

Chase Hudson:

Mm-hmm (affirmative).

 

Chris Holifield:

… like an emergency medicine call?

 

Chase Hudson:

Yep. Yeah. Well, she was a cancer patient. I remember when I picked her up, it was just like a general assist, but I picked her up and she weighed probably 80 pounds and she was just all skin and bone. I put her on the stretcher and then I went back into the room and got all of her meds. Her daughter handed me two Walmart bags full of prescription pills. She was taking about 50 pills a day, and I was like, “Okay, something is so wrong with our system that we have this lady who weighs 80 pounds taking 50 pharmaceuticals a day and she’s just wasting away in her home.” That was the moment that I’m like, “Okay, I have a bigger purpose.”

 

Chase Hudson:

I’ve always liked helping people. Just ever since I can remember, just community-based person. So after that call, I was in New Mexico at the time. I came back to Utah and did a couple more years at Wildland Fire and Nate, one of our other founders, we started selling CBD oil for CV Sciences and some of the other big players. We were selling on eBay, Amazon. We were trying to get up on Etsy and we did that for a few months, and then all of a sudden, overnight, the government put out the word and killed all third-party CBD selling online. So at that point, we were getting good traction. People were buying quite a bit of product from us, but it was very early in the industry where the quality of the product wasn’t very good. It was very waxy, very sticky.

 

Tim Pickett:

Because you feel like the quality of the product, in general, has gotten better?

 

Chase Hudson:

Way better.

 

Tim Pickett:

Is that because you can find better product, like you can find the certificate of analysis on products now, because I asked that question because I wonder if, I still think you can find crappy products-

 

Chase Hudson:

Definitely-

 

Tim Pickett:

… out there, right?

 

Chase Hudson:

Definitely.

 

Tim Pickett:

But it’s definitely easier, your point is it’s easier to find good products now.

 

Chase Hudson:

It’s easier, I would say, if you know what you’re looking for. In the beginning, the oil is very waxy. So your body can’t break down wax, so you’re just passing through CBD waxy material. So when that crack down happens, the guy that I was actually selling for, he called me and he’s like, “Hey, they’re just dude in Utah selling CBD. Go see what that’s about.” So I went over to this guy and his company and they were selling CBD and long story short, but I ended up working with him for about a year, just understanding the CBD industry and educating myself, traveling a lot. Then, it started to pick up.

 

 

Chase Hudson:

We nailed some local accounts, so I picked up Good Earths and Shirlyn’s and we started to gain some traction. Then, I separated from this guy and his company and I went and started Hemplucid with me, Nate, Talyn and Saryn. So it was a really cool progression how it worked. I brought Saryn on first. She was doing our customer service, and then I brought Talyn on and she was doing our accounting and wholesale and distribution. Then, we brought Nate on to do shipping and fulfillment. Then, we all found a small little office in Orem about this size, and we all worked out of there for about a year. Then, things just exploded, and we’re going on our sixth year of business now.

 

Tim Pickett:

No, that’s awesome. Where are you located?

 

Chase Hudson:

Right now, we’re down in the Riverwoods-

 

Tim Pickett:

In the Riverwoods?

 

Chase Hudson:

In Provo, right-

 

Tim Pickett:

Right there.

 

Chase Hudson:

Mm-hmm (affirmative)

 

Tim Pickett:

Right in Utah County. Right in your back door, people.

 

Chase Hudson:

Yeah, it’s been-

 

Chris Holifield:

Who would guess that in Utah County, of all places, too?

 

Chase Hudson:

It’s still surprising to people.

 

Chris Holifield:

Yeah.

 

Chase Hudson:

Yeah.

 

Chris Holifield:

It’s like, “Wait, you’re in Provo?” It’s like, “Hell, yeah. We’re in Provo.”

 

Tim Pickett:

So Hemplucid sells primarily, well, you sell all over the country?

 

Chase Hudson:

All over the country. We used to do a lot of international, but the international market started to clamp down on the CBD industry. So we have a couple international accounts still, but it’s a small portion of our business, but it’s all mostly domestic, all 50 states. We have products in all 50 states.

 

Chris Holifield:

Do you run into more or less challenges being in Utah, in general? Does that matter which state you’re in when you’re running a hemp company in Utah, or not in Utah, in the United States, in general, Utah, you would think you’d run into more challenges.

 

Chase Hudson:

So that’s what we thought-

 

Chris Holifield:

Okay.

 

Chase Hudson:

… but it’s actually been fairly easy. The biggest issues we have faced is, not so much anymore, but in the beginning was banking and merchant accounts. So banks would just call you and be like, “Oh, we’re closing your account in a week.” I was like, “Oh, okay. Thanks.” Just no reason, merchant accounts, “Oh, we just shut off your revenue, basically, your revenue stream on your website. You got to go find another merchant account.” So that, in the beginning, was just an absolute nightmare, but it’s actually been very well received in Utah. It was actually surprising, still is surprising-

 

Chris Holifield:

On a government level or on just a public level?

 

Chase Hudson:

Public consumer level-

 

Chris Holifield:

Okay.

 

Chase Hudson:

… But then also, the hemp program in Utah is fairly new, just a couple of years. I think they’ve set it up pretty good. It feels like over this last year with the medical marijuana program getting going here that there appears to be some fighting between the medical marijuana industry and the hemp industry. There’s just some political weirdness on the backend where trying to stop certain laws. This Delta-8 thing is a good example of the medical marijuana industry lobbying against the hemp industry, so-

 

Tim Pickett:

Right.

 

Chris Holifield:

You mean, medical marijuana… they’re lobbying against the hemp industry?

 

Tim Pickett:

I would say, yes, I would agree with that too.

 

Chris Holifield:
Really?

 

Tim Pickett:

We talked a little bit about this before we started recording, but you’ve got some Delta-8 products, Hemplucid has some Delta-8 products. These are products that under the, I think it’s the Farm Bill Act or something like that. It specifies Delta-9 tetrahydrocannabinol may not be distributed without the medical.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

So it specifies that it’s Delta-9.

 

Chase Hudson:

Correct.

 

Tim Pickett:

So under national rules, Delta-8’s totally allowed.

 

Chase Hudson:

Correct.

 

Tim Pickett:

In the medical market, especially here in Utah. Well, not especially, but in New York they banned Delta-8.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

So what does the hemp side of the world think of that? What does the CBD side … ?

 

Chase Hudson:

It’s actually really unfortunate because businesses are being destroyed by it, the banning of Delta-8. So it’s pretty upsetting and it’s very unfortunate, but we had COVID. That pretty much shut down and killed a lot of businesses. Then, we’re coming out of COVID, people really got on the Delta-8 train. CBD sales, the market has become very saturated. CBD sales have slowed down, so a lot of these stores, they transitioned, some 90% of their inventory over to Delta-8. So Delta-8 was carrying and saving a ton of businesses across the country. As these states have been pressured by, in my opinion, lobbyists from the medical marijuana side, as states have been pressured and laws have been passed and they’re taking Delta-8 out of the general public, preventing these stores from selling it, we talk to companies every day that they don’t think they’re going to keep their doors open for much longer, because they’re in states that the government has decided to ban Delta-8 products.

 

Tim Pickett:

New York is one that I mentioned. What are the others?

 

Chase Hudson:

Oh man, New York, Nevada, Colorado-

 

Chris Holifield:

Wait, Nevada? I thought Nevada was full rec there, so why would they ban Delta-8?

 

Chase Hudson:

Because Delta-8 is taking away sales from the medical cannabis-

 

Chris Holifield:

The dispensaries-

 

Chase Hudson:

… stores, so that’s what’s happening.

 

Tim Pickett:

Okay-

 

Chase Hudson:

So-

 

Tim Pickett:

So basically they’re saying, and the argument here in Utah that I’ve heard, is that Delta-8, because it is a psychoactive compound in the THC world, there’s 8, 9, 10, 11, 12-

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

You’re going to take THC, anything with any THC in it, and we’re going to put that only in the dispensaries and in here, the medical cannabis pharmacies.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

That’s the argument, that we need to regulate it as if it is just like Delta-9.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

You were talking about hemp shops, CBD shops, right? Of course, they would go towards Delta-8. This is a product you can feel.

 

Chase Hudson:

Delta-8 is an awesome product, and some of the feedback we’ve been getting is people actually like it more than Delta-9.

 

Tim Pickett:

Why do people say that?

 

Chase Hudson:

Because it’s not as heady. You’re not higher up in the clouds, you can say.

 

Tim Pickett:

Yep. Yep.

 

Chase Hudson:

The Delta-

 

Tim Pickett:

Because it’s not a CB1 receptor molecule.

 

Chris Holifield:

That’s my favorite place to be, though.

 

Tim Pickett:

I know, right? Right? So to be honest, I’m kind of surprised that we’ve ended up back here on Delta-8.

 

Chris Holifield:

Yeah.

 

Tim Pickett:

It seems like we talk about it all the time.

 

Chris Holifield:

Why not? It’s a hot topic.

 

Chase Hudson:

It is.

 

Tim Pickett:

It is. Honestly, I’ve always been talking about it from the medical side and not from the hemp side.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

So it’s nice to hear somebody else’s opinion about, “Well, geez. now you’re taking away my livelihood.”

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Your argument is probably that it’s just as safe, but they’re making it, right? They’re making it out of CBD oil or hemp oil-

 

Chase Hudson:

Correct, it’s derived from hemp.

 

Tim Pickett:

It’s converted using a strong acid. So you guys make hemp, some Delta-8 products.

 

Chase Hudson:

Yes, so we’re a vertically-integrated company except the farm and the extraction. So we do all of our own manufacturing, shipping, fulfillment, but as far as ordering raw materials, whether that’s CBD, Delta-8, CBN, we have farming partners in Colorado and other states. But our main farming partner is in Colorado, and we’ve been with those guys since the very beginning, six years now, going on six years.

 

Tim Pickett:

So they’re driving it, putting it in a bottle or a bucket and delivering it to you?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Chris Holifield:

Wait, so let’s stop there. How can you get out a state product, but our in-state places like Jilu to get-

 

Tim Pickett:

Product from in-state.

 

Chris Holifield:

… in-state. How do you get out-of-state product?

 

Tim Pickett:

That a difference between medical and THC content, everything that you buy is …

 

Chase Hudson:

Yep. So Utah, you have to register. It’s part of the registration process, so that allows the commerce of bulk raw materials.

 

Tim Pickett:

All of the stuff you bring in, though, under 0.3%-

 

Chase Hudson:

Correct.

 

Tim Pickett:

Delta-9 THC?

 

Chase Hudson:

Delta-9, yep.

 

Chris Holifield:

Now, why wouldn’t you get hemp from hemp farmers here in Utah?

 

Chase Hudson:

We’ve looked at it. One thing that we went after in the very beginning was the genetics, so the genetics of the hemp, and that’s really the foundation. One of the main foundational components of Hemplucid is genetics, single-sourced from clones. So the genetics we use are a hybrid between a medical marijuana genetic and a hemp genetic, and this family has been working on this family lineage of genetics for over 10 years.

 

Chris Holifield:

Okay.

 

Chase Hudson:

So it has a very robust terpene profile, cannabinoid profile, secondary cannabinoids minors. We feel like it’s one of the best CBD oils on the market because it is grown from a specific genetic family, single source. I’m not sourcing from multiple different farms. So the genetics matter and a lot of people are just growing the cherries and the CBGs. It’s good. It all has a place, but we went to another level of quality or understanding of the products that we’re putting out to the public.

 

Chris Holifield:

It was years ago that I actually discovered your products. I was living downtown, so at the time, so this was easily three or four years ago. I remember I tried tons of different CBD products. When I discovered yours, it was like, you could actually feel it working. I was like, “Wow, this stuff is top shelf, good quality stuff.” So whatever you’re doing, keep doing it because it’s good stuff. I think there’s a water soluble one there in front of…

 

Tim Pickett:

Yeah, this water soluble. It’s in a red box-

 

Chris Holifield:

That’s the first CBD one that I ever tried.

 

Tim Pickett:

1500 milligrams.

 

Chris Holifield:

Then, you have some vaping CBD ones too, that I got into a little bit later because I used to vape nicotine. I don’t do that, but I was like, “Well, maybe I could vape some CBD,” and that is top notch stuff, too.

 

Tim Pickett:

When you talk about medical marijuana, you’re talking about strains, right? People are really-

 

Chris Holifield:

Right.

 

Tim Pickett:

… into strains. They’re into genetics. It’s all about craft, grade flower that you’re making, well, that you’re smoking or that you’re inhaling.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

When it comes to the even medical marijuana products, they’re made into tinctures and things like that. Then the grade of flower is going to be typically lower. But if we were using that good genetics, it makes sense, right? If you’re using good genetics and you’re making your oil out of it-

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

… then your oil is going to be better.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

So are your products more expensive, necessarily, than the average because of that?

 

Chase Hudson:

We’ll probably right in the middle, actually, because there’s been a lot of price fluctuation in the market over the last year-and-a-half. But we’re positioned as a top-tier brand with competitive pricing. It’s been interesting over the last year to watch the supplement industry try to get involved with CBD.

 

Tim Pickett:

Mm-hmm (affirmative).

 

Chase Hudson:

So the big supplement brands, that are selling vitamin C and-

 

Chris Holifield:

What? They’re adding hemp to vitamin C now?

 

Chase Hudson:

No, but those companies…

 

Chris Holifield:

Oh, I was going to say…

 

Chase Hudson:

Those companies…

 

Tim Pickett:

But the supplement industry took off during COVID, right?

 

Chase Hudson:

Yes.

 

Tim Pickett:

They were coming-

 

Chris Holifield:

Because everybody wants to get healthy-

 

Tim Pickett:

… off the shelf.

 

Chase Hudson:

Tremendous. Yeah. It was all about immune last year, support the immune system, but these companies then started to spin off CBD gel caps and tinctures. It’s funny to watch because a lot of these products are now being clearanced off shelves because again, it comes down to the effectiveness of the product. If you’re a big company and you see all these other smaller companies killing it in CBD, you want to get involved. You don’t understand the industry and it all just comes down to price. At the end of the day, these publicly-traded companies, they have shareholders, and it’s all about the bottom line. What we’ve seen in the CBD industry, when you’re motivated by the bottom line, you start to make quality mistakes, and you start sourcing the cheapest product you can find. The main focus isn’t about the quality and the effectiveness of the product; it’s the bottom line. So a lot of these companies have sourced very cheap, low-quality oils, and isolate and some of these products just don’t work for people.

 

Tim Pickett:

This makes me start thinking about when the rules change federally for the medical marijuana market, or the THC market too, because these bigger companies are to want to buy up. They have scale, right?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Scale in distribution, and imagine now you’ve got to buy product for a 50 state product line. You’re going to launch a product line in all 50 states. Hemplucid is not near big enough to do that, to that scale, right? Essentially, in their eyes, you’re a super small company.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

But you’ve been able to source good product, and then every 50 states or 37 states that have medical marijuana programs, there’s 37 different growers. They’re all relatively small compared to what Pfizer would need to put a product on the shelf, right?

 

Chase Hudson:

Totally.

 

Tim Pickett:

So when things get better from a adult use THC standpoint, we’re going to find the same thing. There’s going to be a glut of products. Half of them aren’t going to work.

 

Chase Hudson:

Right.

 

Tim Pickett:

Right? They’re not going to be no good.

 

Chase Hudson:

Right.

 

Tim Pickett:

Then boom, the products like Hemplucid and the products that are local, semi-locally sourced or sourced from good genetics, these products will still remain and probably dominate.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Is that what you’re hoping with Hemplucid?

 

Chase Hudson:

Yep. Mm-hmm (affirmative). Pretty much.

 

Tim Pickett:

So did I just basically give away the end of the story?

 

Chase Hudson:

No. That’s what’s playing out. There’s definitely going to be a consolidation, I think, on both sides. If the feds come out and it’s a free rein, then I think you see big pharma coming in and just consolidating the whole industry and buy up certain growers and manufacturers in certain states. There’s probably a whole plan being orchestrated right now, I’m sure, knowing how government works.

 

Tim Pickett:

Sure.

 

Chase Hudson:

What’s the plan, Tim? It seems like you know. You got the heads up.

 

Tim Pickett:

I just feel like I know that Pfizer is looking at companies, right? I’ve heard rumor that they’re buying up excess CBG in the market to start developing products and testing. I know there’s big cannabis companies that are essentially just positioning themselves for acquisition-

 

Chase Hudson:

Oh, yeah.

 

Tim Pickett:

I don’t know how small that goes, right? That’s the thing, and I don’t have a broad view. My focus is really here in Utah with the medical market, but you can see companies here that would be pretty good in a few years. They’re going to be pretty good to buy, right?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

They’re going to have a nice little market share, a nice little access to the consumer and it would be a perfect acquisition for a major company to come and be like, “Oh, well, that’s just perfect. We can add our products to that line.” So I want to switch gears and ask you about your personal relationship to cannabis.

 

Chase Hudson:

Cool.

 

Tim Pickett:

Right? How did that all start?

 

Chase Hudson:

That all started, so through high school, I had friends who were into cannabis. I was never really into it up until really, I moved to Utah for school. So I moved to Utah-

 

Chris Holifield:

From where? Where did you move from?

 

Chase Hudson:

Colorado.

 

Chris Holifield:

Okay.

 

Chase Hudson:

So born and raised in Colorado, came out to Utah for school because Utah Valley had one of the top fire programs in the country. So I was part of a junior firefighter program in Colorado Springs and they were like, “Hey, we want to hire you, but go get your degree because if you ever want to promote, it’s easier just to have it done before you get hired.” So I came to Utah, moved in, did the student housing thing for a minute and then, met a group of guys who a majority of them now work for the company. That’s actually a cool story, but these guys, I moved in with them and they were all cannabis users. I started to get a little bit more involved with it, and I remember multiple times sitting on Nate’s futon, just sitting there thinking, “Why is it illegal to feel this way? This doesn’t make any sense to me.”

 

Chase Hudson:

Like, “Why is it illegal that I can’t feel this good? My mind is clear and my pains are gone.” So that was really my first awakening to plant medicine and cannabis, in general, and then started to really dive into the science side of it. Like, “Oh, the endocannabinoid system, what’s that? I was never taught that in school or my doctors don’t know about it. What is the system that’s in every mammal?” And started really getting into that, understanding the cannabinoid system and how it works. It started to occur to me like, “Okay, I’ve been lied to and manipulated because one of the most important parts of our just human vehicle, the cannabinoid system, I didn’t know nothing about, and none of my friends knew anything about it. So that was the start, and then started taking CBD, started noticing just unbelievable changes within my own body.

 

Chase Hudson:

I think one of the coolest things was my mind, how it started to really work on my mind, my thinking, the way I was processing things. I like to tell people, I think CBD is one of the most powerful psychedelics, but it’s not really in the psychedelic category. When you think psychedelics, you’re thinking DMT, LSD, mushrooms, research chemicals, but one thing that CBD does, and that I’ve noticed with not only myself, but with people is that it starts to unlock the mind and it starts to connect the mind to the body. In our society and our culture, people are so disconnected from their mind and their body. I loved it. I’ll still do it to this day, but I’ll go and do demos at stores or work events.

 

Chase Hudson:

It’s really cool to watch this mind-to-body connection that people have where let’s say, somebody in pain or an elderly person comes into the store and they’re like, “I got shoulder pain,” or, “I got some issue.” They take a sample and in five minutes, all of a sudden they start thinking and they’re like, “Oh, man. I just took this product and my pain’s gone. What is that about?” So all of a sudden, from their point of view, submerged in culture, doctors are the ultimate authority. All these people are on prescription pills, but they just tried some holistic product in a health food store and their pain is gone for the first time ever. So now it starts this process of thinking of, “Okay, what else is out there that can work?”

 

Chase Hudson:

So I’m a huge fan of cannabis. I love CBD. I think we’re at the very start of just a complete medical revolution and the way that we prescribe medications to people, over 100 different cannabinoids, they all have a different impact on our body. I think we’re seeing this with Delta-8. Delta-8 seems to be the first cannabinoid out of the gate that actually has gained a tremendous amount of traction. There’s CBG, there’s CBN, but Delta-8, it’s a cannabinoid that has a specific impact on people’s body. So I’m so excited for the future of cannabis and the way that we treat people with their medical problems.

 

Tim Pickett:

Yeah. I can totally see how Delta-8 has leapfrogged over CBG and CBN, which were really popular in the conversation, or they were up and coming, right?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

There’s still room for all of that, but it’s starting a bigger conversation about, “Okay, what do we do next?”

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Right? We know Delta-9, we’re going to deal with that. We know how we’re going to deal with that now with tight regulations. We know it’s not as bad as heroin. Like the federal government says, but we know there’s going to be states that are always going to be medical. There’s probably going to be states who go adult use and we’re getting to that point now where people seem to be on board with that eventuality, for the Delta-9 piece.

 

Chase Hudson:

Yep.

 

Tim Pickett:

The Delta-8 piece opens up everything else. What do we do if we find now we can make Delta-12 or-

 

Chase Hudson:

Right.

 

Tim Pickett:

… and they feel a certain way? What are we going to do with the regulation when we come out with a new product, or when we decide, “You know what? If you took 200 milligrams of CBN, you’re just asleep.”

 

Chase Hudson:

Right.

 

Tim Pickett:

What do we do when we figure that out?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

So I think with Hemplucid, you almost have a better vantage point because in the medical market, we’re only focused on one thing.

 

Chase Hudson:

Right.

 

Tim Pickett:

Right? How high do you get? How not high do you get? How does Delta-9 affect your medical condition?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

I don’t mean to make light of it. It’s very important. It’s what I do for a living. but I guess I’m just making a point.

 

Chase Hudson:

Mm-hmm (affirmative). Yeah. It’s going to be exciting. I believe it’s the future, but individual cannabinoid ratios for specific ailments that people have. I think it’s going to become… Like Hemplucid, we’re cannabinoid company, but in the future, we’re probably going to be somewhat of a compounding pharmacy, in a way. Again, we’re going to need a lot more research and this industry needs research…

 

Tim Pickett:

Bad.

 

Chase Hudson:

Really bad.

 

Tim Pickett:

But we also need research on what if we combine it with normal stuff? What if we combine it with a normal daily vitamin?

 

Chase Hudson:

Right.

 

Tim Pickett:

Right?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

What about the supplement industry that can benefit cannabinoid medicine instead of just focusing on one silo?

 

Chase Hudson:

Right. Yep. It’s funny because we’re doing that. So we brought on some master herbalists and they’re taking functional mushrooms and herbs and CBD and we’re making a whole new product line where they all three work together.

 

Tim Pickett:

Can you talk about that? Is it out?

 

Chase Hudson:

Not yet. We’re trying to have it out before Black Friday, but it’ll definitely be out before the end of the year.

 

Chris Holifield:

So it’s like a multivitamin, like a pill or something?

 

Chase Hudson:

Yep, capsules.

 

Tim Pickett:

Capsules that include other plants.

 

Chase Hudson:

Yes.

 

Tim Pickett:

Fungi.

 

Chase Hudson:

Right.

 

Chris Holifield:

Mushrooms are a hot item, too, man. People are getting…

 

Tim Pickett:

It’s coming. OK, that’s a whole nother… We got to have you back when you-

 

Chase Hudson:

For sure.

 

Tim Pickett:

… release that, because mushrooms are on the verge of really taking off.

 

Chase Hudson:

Yeah. I think they’re the next big thing in the supplement industry.

 

Chris Holifield:

Isn’t there a mushroom coffee or something like that, like Lion’s Mane-

 

Tim Pickett:

There is?

 

Chris Holifield:

… or something?

 

Chase Hudson:

Yep. Yep.

 

Chris Holifield:

I’ve never had it.

 

Chase Hudson:

It’s called MUD\WTR.

 

Chris Holifield:

Yeah, MUD\WTR.

 

Tim Pickett:

So you strain the water through the mushroom grindings?

 

Chase Hudson:

No. So they take-

 

Tim Pickett:

That sounds disgusting.

 

Chase Hudson:

They take just functional mushrooms and then some other herbals and then it’s like a protein powder, in a way.

 

Chris Holifield:

I think MUD\WTR is just the name of the brand, right?

 

Chase Hudson:

Yeah.

 

Chris Holifield:

Okay, okay, okay. See that sounds like more brutal.

 

Tim Pickett:

It does sounds like you’re about to make mud water.

 

Chris Holifield:

Yeah.

 

Chase Hudson:

It looks like mud. We have a couple of people at the office that drink it. It’s-

 

Chris Holifield:

Have you tried it?

 

Chase Hudson:

Yeah, it’s great.

 

Chris Holifield:

Okay. I was wondering-

 

Chase Hudson:

It’s a really good product.

 

Tim Pickett:

I love coffee. I’m addicted to coffee-

 

Chris Holifield:

Oh, I love coffee, too.

 

Tim Pickett:

I love coffee-

 

Chase Hudson:

For sure.

 

Tim Pickett:

Anything that fights my ability to drink coffee, I almost like-

 

Chris Holifield:

Don’t take away my coffee.

 

Tim Pickett:

I want to just, nope, nope. It won’t work. I can’t drink it.

 

Chase Hudson:

I’m there with you. I was on the Bulletproof Coffee-

 

Chris Holifield:

Oh, yeah.

 

Tim Pickett:

Oh, yeah.

 

Chase Hudson:

… for seven years straight, every day, religiously. In preparation for my Ayahuasca trip that I went down to Peru for, you can’t have coffee. It’s like a month before you go, you’re down to very limited chicken, rice, beans.

 

Tim Pickett:

They just clean you out.

 

Chase Hudson:

Complete. I haven’t had coffee since I’ve been back, which is weird to me because-

 

Chris Holifield:

No coffee or no caffeine, just pretty much-

 

Tim Pickett:

No, it’s not weird-

 

Chase Hudson:

Caffeine-

 

Tim Pickett:

Ayauascha, it’s all the way, right?

 

Chase Hudson:

Yes.

 

Tim Pickett:

It is all the way.

 

Chase Hudson:

It’s all the way.

 

Tim Pickett:

Yeah. I haven’t done it. I’m scared to death of it. Maybe before the end, I think it’d be interesting-

 

Chase Hudson:

If you need a place to go, let me know. I’m kind of in this Ayahuasca community.

 

Tim Pickett:

We’ve met a few people who’ve who’ve participated, gone to Costa Rica…

 

Chris Holifield:

I don’t know what this is. What is it? I’m unfamiliar? Share a little bit about it.

 

Chase Hudson:

Ayahuasca?

 

Chris Holifield:

Yeah.

 

Chase Hudson:

It’s a brew-

 

Chris Holifield:

Okay.

 

Chase Hudson:

So it’s a 5MeO inhibitor, and then DMT.

 

Chris Holifield:

Oh, okay. Okay.

 

Chase Hudson:

So-

 

Tim Pickett:

DMT has a 15 minute in and out, right?

 

Chase Hudson:

Correct.

 

Tim Pickett:

So Ayahuasca, this is a long trip.

 

Chase Hudson:

Yeah. You’re four or five hours in.

 

Tim Pickett:

This is completely illegal, by the way. We do not recommend you do this in any form or shape.

 

Chris Holifield:

Oh, so it’s like a psychedelic, like a peyote-type trip or something.

 

Chase Hudson:

Yeah, so it is illegal in the U.S., Costa Rica, Mexico, Peru, I’ve been to Peru twice. But it is a psychedelic brew that is-

 

Chris Holifield:

Revelations, stuff comes to you. You’re able to see.

 

Tim Pickett:

It’s been told to me, there is nowhere to hide, right? It’s all the good, all the bad, everything. It doesn’t matter what it is, you can’t-

 

Chase Hudson:

Yep. You can’t hide. It’s such an amazing, powerful medicine because it strips away trauma of your entire existence.

 

Chris Holifield:

Okay.

 

Chase Hudson:

Not only your existence, but then when you start really getting into it, then all of a sudden, you’re working with generational trauma and epigenetic trauma from your parents, from your grandparents because we’re all linked through DNA-

 

Chris Holifield:

Okay.

 

Chase Hudson:

That’s deeper down the road and I don’t want to get too deep, like woo-woo. But it’s very good for healing your traumas.

 

Chris Holifield:

It sounds like something I need to try, man.

 

Tim Pickett:

It’s an entirely new perspective, right?

 

Chase Hudson:

Entirely new.

 

Chris Holifield:

Is it like ketamine? There’s ketamine clinics, I know, here in Salt Lake, so that you go do these-

 

Chase Hudson:

Right.

 

Chris Holifield:

… trips, so to say.

 

Tim Pickett:

Similar neural pathways, but not as intense with ketamine.

 

Chase Hudson:

Yep, and Ayahuasca, you typically do it with the shaman and Shamanism is just incredible, unbelievable. When you look through the course of human history, each culture, each tribe has their medicine person and they have their shaman, because the shaman is the doctor. When you get down into Costa Rica and Peru, the shamans are the doctor. Anytime there’s an issue that somebody has, they go to the shaman and it’s such an intimate, personal experience, because you drink Ayahuasca together. Then the shaman sings Icaros to you, these healing songs, and these healing songs, frequency of vibration. It’s what this whole reality is made of; energy frequency, vibration, and the shamans get into this frequency where they’re singing to you and they’re breaking up trauma within your body that you’re able to then, get out of your body.

 

Chris Holifield:

Okay.

 

Chase Hudson:

So you purge and it’s one of the coolest experiences I think you can have as a human being is to sit in front of a shaman under Ayahuasca and have them pull trauma out of your body, and you can see it, and you can feel it-

 

Chris Holifield:

Really?

 

Chase Hudson:

… and you know what they’re pulling out.

 

Chris Holifield:

Is this multiple experiences that you need to have to really be effective or is this like a one-time thing, or what?

 

Chase Hudson:

So the center that I go to, they recommend nothing less than 10 days, so about a week-and-a-half. Then, they have months, or you can stay on there for a year and diet and just work on your traumas and it was very beneficial for me. In my last journey, I had some sexual abuse when I was a kid.

 

Chris Holifield:

Mm-hmm (affirmative).

 

Chase Hudson:

Didn’t know, but it showed me and just pinpointed, “This thing happened to you and then it sent your life path on not quite on the path, but kind of off the path,” and in regards to the way that like my relationships and the way I interact with women and how come I have such a hard time trusting women. So like all these things that I was like, “This is weird. “Why can’t I get this right?” It all pinpointed to like, boom, this moment.

 

Chris Holifield:

Really?

 

Chase Hudson:

So once you have that perspective and that clarity and the understanding, then you can start to re-navigate your ship and integrate that experience, and-

 

Chris Holifield:

So it’s helped you in life then. You definitely have noticed a difference since you’ve experienced this.

 

Chase Hudson:

Absolutely.

 

Chris Holifield:

Okay.

 

Chase Hudson:

It’s a complete mind-body-soul upgrade and it brings-

 

Chris Holifield:

Let’s go to Costa Rica, Tim.

 

Tim Pickett:

Costa Rica, Peru, a friend of mine went to Costa Rica for four days, and it is a lot of the same things that you’re saying, is just this ability to reset.

 

Chase Hudson:

Right.

 

Tim Pickett:

Take the Nintendo game out, blow on it a few times, hit the reset button-

 

Chase Hudson:

That’s totally it.

 

Tim Pickett:

… put it back in and boom. Now, there is some really great research here in the U.S. going on-

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Not with Ayahuasca, but with psychedelics and psilocybin specifically, that’s fascinating. I can’t wait til they get a little more here because this is smokers, people with PTSD, really bad trauma, just being able to reset that connection and get a different perspective. It’s why ketamine clinics are really popular, too-

 

Chase Hudson:

Blowing up.

 

Tim Pickett:

Some people really, really like that. Ketamine, I don’t know enough about those treatments to really speak to it,

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

But yeah, this whole movement, and it seems like cannabis is just us walking over the threshold, right?

 

Chase Hudson:

Yes.

 

Tim Pickett:

Being willing as a society, as a U.S. culture-

 

Chase Hudson:

correct.

 

Tim Pickett:

… to like, “Okay, we’re going to walk through this door. We’re going to just take one step, but there’s a whole world on the other side.”

 

Chase Hudson:

Oh, my gosh. It’s-

 

Tim Pickett:

A plant medicine, right?

 

Chase Hudson:

Cannabis is like the gateway drug to this whole other paradigm and reality of psilocybin mushrooms, ketamine. It’s the healing path, so once you start the healing path, then it’s like, “Cool, cannabis, CBD and then it’s like Ayahuasca or ketamine.”

 

Tim Pickett:

There are some people right now who will listen to this, who will be like, “Yeah. You’ve basically told me this is about the nightmare scenario, that cannabis is not the gateway drug to these things, to heroin and meth; it’s the gateway to this whole different paradigm that some people-

 

Chase Hudson:

Awakening.

 

Tim Pickett:

… are going to fight tooth and nail.”

 

Chris Holifield:

Gateway to a new world.

 

Chase Hudson:

For sure.

 

Tim Pickett:

But it is giving people permission to think differently about medicine.

 

Chase Hudson:

Yes.

 

Tim Pickett:

That’s what cannabis does.

 

Chase Hudson:

Correct. Yep. The ketamine, I have a mental health protocol where I offer ketamine treatments to all of our employees once a quarter. I-

 

Chris Holifield:

Just as a perk?

 

Chase Hudson:

Yep.

 

Chris Holifield:

Man, I got to come work for you guys.

 

Chase Hudson:

Ketamine, man, I think that’s the next revolution in mental health because it bridges the gap between Western culture and the psychedelic world. It’s-

 

Tim Pickett:

Yes, because it’s a medication I can prescribe, right?

 

Chase Hudson:

Correct.

 

Tim Pickett:

I can prescribe it. I can administer it.

 

Chase Hudson:

Right.

 

Tim Pickett:

I can monitor it, right here on Sunday.

 

Chase Hudson:

Yep.

 

Tim Pickett:

Yep.

 

Chase Hudson:

Yep. You’re in and out, and I like ketamine. It’s a very valuable tool. I use it in a very specific way. We work with Dr. Reid at Cedar Psychiatry.

 

Chris Holifield:

I talked to a ketamine doctor on my other podcast out in Salt Lake once. I forgot his name. Is he in Salt Lake here, or where’s he at? Is he down in Provo?

 

Chase Hudson:

Yes. So their main office is in Springville.

 

Chris Holifield:

Okay.

 

Chase Hudson:

They just opened up another clinic here in Sandy-

 

Chris Holifield:

Yeah, I don’t think that was him that I talked to.

 

Chase Hudson:

Cedar Psychiatry, or they were purchased by Novamind, but great, Dr. Reid and what Novamind is doing, just great, fantastic work. Writing the ketamine protocols for MAPS, starting the psilocybin. I think he’s doing some psilocybin research here in the state of Utah. So Dr. Reid is, in my opinion, I think he’s one of the most cutting edge psychedelic doctor researchers in the whole country.

 

Chris Holifield:

Okay. I’ll have to look him up. Ketamine fascinates me. I haven’t tried it yet. I’d like to, I think.

 

Chase Hudson:

Yeah, it’s great. It’s such a cool experience. It works on the default mode network of the brain, so the default mode network. I think it’s called the lateral habenula where stress and anxiety and like clogs up the section of the brain. So when you have ketamine, it feels like it’s cutting the energetic ties of your trauma, your emotion, of anxiety, depression, PTSD. It just completely blows all that out and removes the emotional connection to those memories. So you can look at those memories and go, “Oh yeah, that wasn’t as bad,” because it removes the emotional connection to it. It also promotes neurogenesis sprain growth 48 hours after. As your body is metabolizing it, you’re actually growing new neural networks, new neural pathways. It’s great for addiction because you’re creating new networks and new pathways, so you can start just really, a different lifestyle.

 

Chris Holifield:

Very cool.

 

Tim Pickett:

Yeah, cool.

 

Chris Holifield:

So much to talk about.

 

Tim Pickett:

Yeah. My mind is full.

 

Chris Holifield:

Let’s talk about some Hemplucid products really quick here.

 

Tim Pickett:

I’ve got a few in mind-

 

Chris Holifield:

At least touch base-

 

Tim Pickett:

… for sure.

 

Chris Holifield:

Let listeners know about all the products you guys make in case they’re not familiar. The best, go to hemplucid, was it .com, for all of it.

 

Chase Hudson:

So we have multiple lines, so we have our full plants or broad spectrum or whole plant full spectrum lines. Then we have a broad spectrum line, which is no THC or THC-free. So the ones that you’re holding are full spectrum, whole plant products. We have the MCT oil. We have a hemp seed oil and then our flagship product is the water soluble, and then we also make gummies, topicals. We’re getting into some new products this year, so the company is actually going through a whole just revamp. We’re going to offer a bunch of new products at the beginning of next year.

 

Chris Holifield:

The gummy cubes, by the way, are great for if you have insomnia need a good night’s sleep. Chew on a couple of those before you go to bed, man, [crosstalk 00:46:24]

 

Tim Pickett:

It looks like they’re 25 milligrams per gummy, 750 milligrams in this bottle, which is a lot. I love CBD. They’re good for people, especially in combination with your THC products, right?

 

Chase Hudson:

Yes.

 

Tim Pickett:

Load up. Take a slug of CBD in the morning. Take a slug in the middle of the day and then use THC as needed.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

Right, with your medical card. I explain it like it smooths out the rough edges of the THC.

 

Chase Hudson:

Yes. That’s a good way… Yeah, that’s a great way to put it.

 

Tim Pickett:

It just simplifies it, right?

 

Chase Hudson:

Uh-huh (affirmative).

 

Tim Pickett:

You’re just going to smooth the rough edges out.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

You’re not going to be as paranoid if you get a high THC dose. It’s going to calm that psychoactivity a little bit. For some people, it really calms it down a lot, and frankly, it makes THC work better, right? The whole plant, the plant was made to consume all its own. But a lot of people, especially in Utah, don’t want to inhale, right?

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

They don’t want to inhale the plant, so these type of products are really great. For people who, they just want to tiptoe through the door, these are perfect products to try.

 

Chase Hudson:

Right.

 

Tim Pickett:

Right? Try 25 milligrams of CBD. See how it works. See if it’s enough. For some people, it’s plenty.

 

Chase Hudson:

Plenty. Yeah. First time users with the gummies, we tell people, “Just start with half.”

 

Tim Pickett:

Yeah.

 

Chase Hudson:

“Just start with half and go from there.”

 

Chris Holifield:

I’m over here, “Yeah, pop a couple before you get…” I forget how I’m a heavier user.

 

Tim Pickett:

Your tolerance is already a little high from cannabinoids. And then the Delta-8 products, I’m glad we talked about that a little bit from your perspective, because it’s good to get everybody’s perspective. It is definitely not a cut-and-dry thing-

 

Chase Hudson:

Uh-uh (negative).

 

Tim Pickett:

… on what to do. What’s the right move? There’s an article Mindy Madeo wrote in the Salt Baked City Magazine. There’s been Blake Smith with Zion has talked about it a little bit on the podcast. We deal with it a lot. Frankly, I recommend Delta-8 to my patients who they’re concerned about getting too high, but they have a lot of physical pain and Delta-8 seems to be a good choice.

 

Chase Hudson:

Yes.

 

Tim Pickett:

Right?

 

Chase Hudson:

It’s feedback.

 

Tim Pickett:

GI issues, too. There’s a lot more receptors in the gut for the CB2 receptors and those peripheral receptors. So Delta-8 tends to absorb more peripherally and for people with GI issues, Delta-8 seems to work really, really well.

 

Chris Holifield:

Now do you have Delta-8 gummies or anything or is it just the vape pen that you guys have?

 

Chase Hudson:

We do three different kinds of gummies, so we have five total Delta-8 products.

 

Chris Holifield:

Okay. Okay.

 

Chase Hudson:

So two vapes and then three gummies, but we’re not selling the gummies online right now; it’s just to our wholesale and distribution channel.

 

Chris Holifield:

So can you get the gummies anywhere here in Utah or is it all just out of it? ==

 

Tim Pickett:

You would essentially say, no, right?. I mean, if you did, it would be through some weird channel that had to go out of state and back into state and it probably they’re shipping it to you when they probably shouldn’t.

 

Chase Hudson:

Yep, and we talked earlier about Delta-8 and how it’s hurting businesses. Some of our stores in Utah, it’s very unfortunate because I think they put in an emergency act to ban Delta-8, and one of the things they were talking about is it’s not going to hurt local business. I don’t know where some of these people are getting their information from, but the amount of Delta-8 that we have moved out-of-state is-

 

Tim Pickett:

Astronomical, I bet.

 

Chase Hudson:

… obnoxious.

 

Tim Pickett:

Yeah. Yeah. I’ll bet.

 

Chase Hudson:

There’s a demand, like you were saying. People-

 

Tim Pickett:

They’re super strong. I’ve taken 20 milligrams of Delta-8 and it’s no joke. I don’t have a very high tolerance to THC or cannabinoids in general, but it’s legit.

 

Chase Hudson:

Mm-hmm (affirmative). It’s a real product-

 

Tim Pickett:

You’re definitely going to feel it 100%.

 

Chase Hudson:

Delta-10 is coming out now. There’s a bunch of Delta-10 products starting to hit the market, and that’s a very interesting effect. It’s very euphoric and not as strong as Delta-9.

 

Tim Pickett:

Again, back to the Farm Bill where it says Delta-9, right? So Delta-10 is in that same category.

 

Chase Hudson:

Mm-hmm (affirmative). Yeah. There’s a huge wave coming that I don’t see how legislation and I don’t see how they can keep up, because as we start to figure out these new cannabinoids and there’s not laws specifically for these individual cannabinoids, they’re going to hit the market and then lawmakers and the medical marijuana industry is going to try to scramble to try to corral. It is about to get so wild in both of our industries.

 

Tim Pickett:

Oh, yeah. Cannabinoids, it’s going to be wild. The fact that the feds can’t get their shit together and fix this, it’s just going to be compounded over the next year or two years, and it happens fast. This is so American, that we’ll going to dial into the law and we’re like-

 

Chase Hudson:

Totally.

 

Tim Pickett:

“Okay, Delta-9, so it doesn’t say Delta- 10, so the attorneys are good.”

 

Chase Hudson:

Right.

 

Tim Pickett:

Right? “My attorney says go,” and then every state has to deal with it separately.

 

Chase Hudson:

Mm-hmm (affirmative).

 

Tim Pickett:

It’s very, very.

 

Chris Holifield:

Do you run into that? That makes me think of a question. That would be frustrating to be in the industry like yours, Chase, where you probably come out with packaging. You spend all this money and then boom, be told, “You can’t do that.”

 

Chase Hudson:

Totally. Yep.

 

Chris Holifield:

Then, you just lost all that money.

 

Chase Hudson:

Yep. Nope. It’s happened to us-

 

Chris Holifield:

A bunch of times, it sounds like already.

 

Chase Hudson:

A bunch of times-

 

Chris Holifield:

Wow.

 

Chase Hudson:

It’s still happening today. It’s-

 

Chris Holifield:

How do you not get all depressed and say, “Screw it all, man?” I would just want to throw in the towel.

 

Chase Hudson:

Because I feel like the revolution is here. There’s a revolution happening and-

 

Chris Holifield:

I like that attitude, man.

 

Chase Hudson:

We’re in a war for people’s health and people’s consciousness and the other side isn’t just going to roll over and go away. So there’s people like me and other companies and you guys, all this stuff helps and it’s just a mission that I’m on, so I expect it. It’s definitely going to get worse, but..

 

Tim Pickett:

But it’s also going to get better.

 

Chase Hudson:

It’ll definitely get better. Yeah. I think some clarity will come. I think, like you were saying, it’ll finally hit a point where it’s like, “What are we doing? The Federal government, states, this is healing people and helping people, and you guys are trying to create laws to stop that or interfere with that, so we need a different way of doing things.”

 

Tim Pickett:

Mm-hmm (affirmative). Okay, I’m back excited. Now I started out this conversation in a different mindset, but now I’m back to excited. Let’s go.

 

Chris Holifield:

Yeah, no. I think there’s probably so much we could talk about.

 

Tim Pickett:

I really am interested in this whole nother product line when you get it going, maybe November.

 

Chris Holifield:

Okay.

 

Tim Pickett:

Right? We need to talk about that because I’m excited about that. Functional mushrooms and joining cannabinoid products together, that’s exciting.

 

Chris Holifield:

You were mentioning your gummy cubes to take a half a cube for people that maybe had a low tolerance that are starting, would that be a good place to start? Let’s say a listener, somebody listening, they don’t know where to start. Where would be a good place for them to start with even a CBD product? Is there a beginner one? I don’t know.

 

Chase Hudson:

So a good place to start, the water soluble.

 

Chris Holifield:

Okay.

 

Chase Hudson:

It seems to be-

 

Chris Holifield:

No, that’s a good one.

 

Chase Hudson:

That is our flagship product. It’s very fast-acting, so you can either take it underneath the tongue or you can drop it in four to six ounces of water, just like a full dropper. In four to six ounces of water, it’ll dissolve, drink that. People typically feel the onset of that within five to 10 minutes. So that one is our fastest acting product. The oils take about 45 minutes to an hour because that absorption is happening in the intestines. The water soluble happens out of the stomach. So probably the water soluble product or the cubes, those are a really good entry product, but if you are new to CBD, it seems like the edibles hit a little bit harder than the tinctures do. So that’s why we recommend first-time users or people just getting into the CBD industry, just try half.

 

Chris Holifield:

Obviously, these are all on your website, I guess, Hemplucid-

 

Chase Hudson:

Mm-hmm (affirmative).

 

Chris Holifield:

Shops in Utah, I guess some places have them?

 

Chase Hudson:

Yeah, pretty much every health food store in Utah.

 

Chris Holifield:

Whole Foods?

 

Chase Hudson:

Except Whole Foods-

 

Chris Holifield:

Except Whole Foods.

 

Chase Hudson:

I would say not the big chains.

 

Chris Holifield:

Okay.

 

Chase Hudson:

But the Shirlyn’s, the Good Earths there’s a couple other stores we have. I’m kind of out of the loop on…

 

Chris Holifield:

No, you’re good. I was just wondering if some of our listeners out in the Salt Lake area, obviously, and so if they want to go pick them up today, when you’re listening to this.

 

Chase Hudson:

For sure. A lot of smoke shops, a lot of vape shops, so just call your local vape shop, smoke shop and-

 

Chris Holifield:

You’re saying if you don’t have it, bring it in, right?

 

Chase Hudson:

Bring it in, yeah. Support the local business.

 

Tim Pickett:

Absolutely. Well, this has been great. Thanks for coming.

 

Chris Holifield:

Anything you want to add, Chase, before we wrap this episode up? Anything you want to make sure we do talk about?

 

Tim Pickett:

I think we covered quite a bit.

 

Chris Holifield:

Yeah.

 

Tim Pickett:

Thank you for your guys’ time, what you’re doing. I think this new form of media and podcasting, it’s definitely the future. It’s currently, but it’s stuff like this really matters because it’s real, it’s long form. You can really get into good discussion and it’s not just 30 second to one minute sound bites of…

 

Chris Holifield:

Nobody is censoring you.

 

Tim Pickett:

Right, yeah.

 

Chase Hudson:

Nobody is censoring you, yes.

 

Chris Holifield:

Yes. I think, especially in this industry, that’s what excites me about doing this podcast is that these stories wouldn’t get out there, otherwise. All the people that we’ve chatted with over this last year- and-a-half that we’ve been doing this show-

 

Tim Pickett:

That’s right.

 

Chris Holifield:

Even yourself, I’m sure you got advertising stipulations, Facebook throttles you; Instagram throttles you-

 

Chase Hudson:

Oh, my gosh. It’s a nightmare.

 

Tim Pickett:

Yeah. You get a little bit more reach, oh no.

 

Chase Hudson:

Yep.

 

Chris Holifield:

Yeah.

 

Tim Pickett:

You get a little bit more reach, oh no.

 

Chase Hudson:

Yep.

 

Tim Pickett:

Every time.

 

Chris Holifield:

Yeah.

 

Chase Hudson:

Yeah. The war is real and we’re all fighting it together, so I appreciate you guys. Thank you.

 

Chris Holifield:

You’re very welcome, man. To wrap up this episode of the podcast, make sure you’re subscribed in any podcast app that you have. If however you’re listening to this, maybe you just discovered it. Go hit that subscribe button because right now, we’re every other week with a new episode. We’re going to get back to every week.

 

Tim Pickett:

Yep. That’s coming up. Go to utahmarijuana.org/podcast. You can listen to any of the podcast episodes there. Read the summaries. Check it out. Stay safe out there.

 

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